Precision at Scale: How AI is Reshaping CRM Personalization | Tandem Theory
| Publisher | tandem-theory |
| Author | Austin Wright |
| URL | https://tandemtheory.com/insights/how-ai-is-reshaping-crm-personalization |
| Access date | 2026-01-25 |
| Source ID | src_eq0502n3 |
Excerpt
Analysis of how AI is transforming CRM personalization across the customer lifecycle, with case studies from Walmart and Michael Kors showing measurable results from AI implementation.
Citing claims (6)
- Michael Kors achieved 95% customer satisfaction with AI system
- Michael Kors reduced response times by 83% with AI chatbot
- Walmart achieved 20% sales boost from AI personalization
- Tandem Theory identifies seven key CRM lifecycle stages
- Michael Kors increased conversion rates by 20% with AI
- Austin Wright serves as Head of Strategy & Analytics